neuro-marketing

Neuro-Marketing

At its core, marketing is simply informing potential customers about your story, products, and brand. With the overwhelming amount of options available, we handle the market research and come up with a solution that makes sense for you.

“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas. Brain scanning, which measures neural activity, and physiological tracking, which measures eye movement and other proxies for that activity, are the most common methods of measurement.